I recently came across a series of advertisements for centers treating chronic Lyme disease by Lyme-literate healers.
I was confused. The unknown types of healers were very young. Why show that? What was the goal? They were warm, happy, and vibrant. Since I love cognitive neurology, I had a hunch about their cognitive top abilities. Maybe after 34 years, I was off. But the vibrant depth of the average elite physician in any field is much larger. The sense I have after so many types of neuropsychological reports, fused with hours of interviewing.
These were not “sex sells” advertisements. But possibly, at least to me, the message was: “We make you happy, content, and with friends.” That is likely a good goal. But how does showing early-career healers demonstrate they can do that? Is youth medical brilliance? It is mind caviar for a healing science, empathic geek. And quite honestly, I feel bad that I did not know so many exciting things a year, three years, or five years ago. I am not saying that is mature or appropriate guilt. Yet it is reality.
So when people ask me when I will retire, I feel they are speaking Chinese. What? I finally have a clue!
So the use of happy young people in areas of medicine that are profoundly complex sends the wrong message, and hopes you have no awareness. Do you want young adults to treat you? I doubt it.
Do happy, warm young people sell to exploring patients? These types of promotions persist, so they want you to feel satisfied. Do young beginners offer the best medical care?
And what can go with this is pure business and little innovation, research papers or other information in any place where experts can enjoy their lessons?
My daughter needs a cavity filled. I will book her the new dentist six months after dental school. Why? They are chippy and handsome. 🙂